2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Drinks
NATIONAL ANTHEM
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MOUSTACHE
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MISS SMITH
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
MAGIC
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
LEGEND
SOSTEM / MELLITI WATER
GREY Tunis TUNISIA ULYSSON Tunis TUNISIA
LAWYER
JUHAYNA / NECTAR DRINK
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
KUWAIT RISING
RED BULL / ART OF MOTION
LOWE MENA Dubai UNITED ARAB EMIRATES LOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
KUNG FU - ENTER THE DRAGON RESTURANT
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
KUNG FU
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
KEEP WALKING LEBANON - ON SET
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
KEEP WALKING LEBANON - NADINE LABAKI
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
HARD TO OPEN
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
FRIENDS FOREVER
AUJAN INDUSTRIES / VIMTO
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
FRIENDS FOREVER
AUJAN INDUSTRIES / VIMTO
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
FRAGRANCE OF POWER
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
FADI BOND - INTERROGATION 2
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
FADI BOND - INTERROGATION
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
FADI BOND - CAR CHASE
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
DOCTOR
JUHAYNA / FLAVOURED MILK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
DENTIST
JUHAYNA / NECTAR DRINK
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
DAVID
NESCAFE / COFFEE
FP7/DXB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
CRYING
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
COUPLE
JUHAYNA / NECTAR DRINK
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
COPS - RAHMAN DOWN
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
COPS - MEDLEY
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
COPS - EXPLODING AHMED'S REVENGE
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
COCA-COLA 400 ML
COCA-COLA / COCA-COLA RED
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
CAR PARK
JUHAYNA / FLAVORED MILK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
BUSY DAY
CARLSBERG BREWERIES / BEVERAGES
JWT Jeddah SAUDI ARABIA CITY FILMS Beirut LEBANON
BAVARIA 0.0%
BAVARIA / NON ALCOHOLIC MALT DRINK
ACUMEN Dubai UNITED ARAB EMIRATES SQUARE I MEDIA London UNITED KINGDOM
AL RAWI
AUJAN / VIMTO
BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
WORLD RECORD
FDC / VAPE INSECT REPELLENT
IMPACT BBDO Beirut LEBANON SIGNATURE PRODUCTIONS Beirut LEBANON
Short List
WOOD
ROYAL CERAMICS / CERAMIC FLOORS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
UFO
SONY / SONY HIFI
FP7/DXB Dubai UNITED ARAB EMIRATES THE ASYLUM Cape Town SOUTH AFRICA
TOUCHPOINTS
TOSHIBA / HOME ELECTRONICS
OCTOPUS Dubai UNITED ARAB EMIRATES PORTFOLIO FILMS MIDDLE EAST / PORTFOLIO FILMS AMERICA Hollywood UNITED ARAB EMIRATES / USA
SURPRISE
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
Short List
SNEAKY HUSBAND
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
PITCH
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
Bronze
NEWLY WEDS
EXTRA / GIFT CARD
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
MOSAIC
ROYAL CERAMICS / CERAMIC FLOORS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MASCOT
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
Bronze
MARBLE
ROYAL CERAMICS / CERAMIC FLOORS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
JINGLE
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
Bronze
INCEPTION OF MAGIC TEASERS
GLORIA / CERAMIC TILES
POINT OF VIEW Cairo EGYPT POINT OF VIEW Cairo EGYPT
INCEPTION OF MAGIC REVEALER
GLORIA / CERAMIC TILES
POINT OF VIEW Cairo EGYPT POINT OF VIEW Cairo EGYPT
HIDE & SEEK
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
GRADUATE
EXTRA / GIFT CARD
QUANTUM IDEAS COMPANY Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
EXPERT OPINION
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
DO RÉ MI
HOME CITY / FURNITURE
CLEMENTINE Beirut LEBANON GLOBAL FILMS Beirut LEBANON
CAR RIDE
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT