| Brand | MOBILY |
| Product/Service | MOBILY CONNECT INTERNET |
| Entrant | IMPACT BBDO Riyadh, SAUDI ARABIA |
| Category | Commercial Public Services |
| Entrant Company: | IMPACT BBDO Riyadh, SAUDI ARABIA |
| Advertising Agency: | IMPACT BBDO Riyadh, SAUDI ARABIA |
| Production Company: | SIGNATURE PRODUCTIONS Beirut, LEBANON |
Brief Explanation
This is for a limited time promotion whereby a Mobily Connect user gets double the download capacity for the price of one. The concept in the ad illustrates the life of our hero who's always demanded double of everything..from pacifiers when he was a toddler, raising both arms to grab teacher's attention, brushing his teeth with 2 brushes and having two identical cars…and finally having one connect device which provides double the capacity.
Credits
| Philippe Aprahamian |
Chief Creative Officer |
| Anthony Makhlouf |
Producer |