| Brand | MOBILY |
| Product/Service | MOBILY BROADBAND @HOME SERVICE |
| Entrant | IMPACT BBDO Riyadh, SAUDI ARABIA |
| Category | Commercial Public Services |
| Entrant Company: | IMPACT BBDO Riyadh, SAUDI ARABIA |
| Advertising Agency: | IMPACT BBDO Riyadh, SAUDI ARABIA |
| Production Company: | DEJAVU STUDIOZ Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The ad is about Mobily's wireless broadband internet service called broadband@home. The USP being talked about here is the ease of its setup as compared to the home internet based products Mobily's competitors are offering. The ad draws an analogy to ordering Pizzas, where getting internet service from Mobily is as easy as getting oven fresh pizzas delivered to your door-step while getting the service from competition means getting all pizza ingredients separately and you doing the preparation yourself.
Credits
| Philippe Aprahamian |
Chief Creative Officer |
| Manasvi Gosalia |
Producer |