| Brand | PEPSICO |
| Product/Service | CHIPSY CRISPS |
| Entrant | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Category | Corporate Image |
| Entrant Company: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Advertising Agency: | ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT |
| Production Company: | ASAP Cairo, EGYPT |
Brief Explanation
In times of hardships and economic downfall, parents are forced to make difficult decisions. Especially if these parents make the bare minimum and can hardly get by. Sadly, the most tragic and common decision is to pull their children from school, so that they can contribute to the family income. Chipsy aware of this social issue, launched a campaign in alliance with WFP utilizing Ahmed Helmy, a well-loved Actor/Comedian speaking up against this and standing for the children’s right for a childhood. In addition Chipsy would also be donating a percentage of their profits from the packs, including the 2 LTO’s that were launched specifically for this campaign. The message and the objective of the campaign was simple, “Give the children back their childhood; you’ll give them back their smile.”
Credits
| Hazem Hussein |
Chief Creative Officer |
| Ronald Scott Wild |
Executive Creative Director |
| Karim Zein/Sameh Farag |
Copywriter |
| Shorouk Mokhtar |
Producer |
| Sherif Arafa |
Director |
| Ahmed Tarabili |
Editor |
| Hesham Nazih |
Sound Design/Arrangement |
| Time Code |
Post Production |
| Aymen Abou El Makarem |
Cameraman |
| Hesham Nazih (Composer) |
Music |
| Mostafa Elwany |
Account Manager |
| Aymen Abou El Makarem |
Cinematographer |
| Aymen Abou El Makarem |
Director Of Photography |
| Time Code |
EditingCompany |
| Tamer El Ezaby (Executive Vice President)- Alia Oraby (Account Executive) |
Other Credits |