2012 Winners & Shortlists

Brief Explanation

Doritos launched their new Doritos Collisions product, which basically combines two different flavors in one pack. This is the first time for Egypt to be exposed to the two flavors in one pack innovation. The agency was tasked to work on the product\\\'s launch campaign. Rather than the clichès of hammering on it being a first time for Egypt to experience this product, we went deeper and decided to go a bit of an extreme by hammering on the insight of the two contrasting personalities within Egyptians. Sometimes people are not what they seem and that is exactly what we played on. We linked the two flavors in one pack with the two personality extremes within one person. We launched three tv copies, one showing a lover boy turn hostile, another of a sassy girl turning to a soccer fanatic and a third one of a cute girl turning butch.