| Brand | INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS |
| Product/Service | SHURA ELECTIONS DRIVE |
| Entrant | FP7/EGY Giza, EGYPT |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | THE HOUSE PRODUCTIONS Cairo, EGYPT |
Brief Explanation
As part of “Your Vote Will Make a Difference” campaign which aimed at raising awareness for the Shura Council elections (being the second stage towards achieving a democratic parliament in Egypt), it was imperative in our voting awareness campaign to address the significance of the Shura elections using a symbolic yet simple message: The importance of continuing our path towards democracy, and not abandoning our task in the middle.Our commercial emphasizes this message by using everyday examples of people carrying with their normal duties, and the resulting chaos that occurs once they abandon these duties halfway.
Credits
| Daniel Georr |
Chief Creative Officer |
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Mohamed El Zayat/Ahmed Hafez Youness/Associate Creative Directors: George Azmy/Mahmoud Hamdy |
Creative Director |
| Mostafa El Reedi/Sandra Riad/Yomna El Esseily/Aly Nassar |
Copywriter |
| Mina Mounir |
Art Director |
| Heba Radwan |
Agency Producer |
| Rania Afifi |
Account Supervisor |
| Noha Radwan |
Producer |
| Mohamed El Zayat |
Director |
| Mohsen Abdel Wahab |
Editor |
| Hosny Aly- Frequency |
Sound Design/Arrangement |
| Azman |
Post Production |
| Mahmoud Enayet |
Animation |
| Classic Music Not Composed |
Music |
| Hesham Abdel Wahab |
Planner |
| Ashraf Gaber |
Director of Photography |
| Azman |
Editing Company |