| Brand | INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS |
| Product/Service | ASSEMBLY ELECTIONS DRIVE |
| Entrant | FP7/EGY Giza, EGYPT |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | THE HOUSE PRODUCTIONS Cairo, EGYPT |
Brief Explanation
As part of “Your Vote Will Make a Difference” campaign which is aimed at raising awareness for the People’s Assembly elections, we played on an important emotional insight: Egyptians invest a lot of care in maintaining and tidying their homes. Taking this insight forward in our educational/awareness campaign, we established that a home is not limited within four walls, but within the borders of Egypt. By decorating public utilities as everyday home furniture and displaying people performing household chores out on the streets, we highlight the “greater benefit” of voting that would result not only in a well-maintained home, but a better Egypt.
Credits
| Daniel Georr |
Chief Creative Officer |
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Mohamed El Zayat/Ahmed Hafez Youness/Associate Creative Directors: George Azmy/M |
Creative Director |
| Mostafa El Reedi/Sandra Riad/Yomna El Esseily/Aly Nassar |
Copywriter |
| Mina Mounir |
Art Director |
| Heba Radwan |
Agency Producer |
| Rania Afifi |
Account Supervisor |
| Noha Radwan |
Producer |
| Mohamed El Zayat |
Director |
| Mohsen Abdel Wahab |
Editor |
| Hosny Aly- Frequency |
Sound Design/Arrangement |
| Azman |
Post Production |
| Mahmoud Enayet |
Animation |
| Mohamed El Zayat |
Music |
| Hesham Abdel Wahab |
Planner |
| Victor Credi |
Director of Photography |
| Azman |
Editing Company |