| Brand | INTERNATIONAL FOUNDATION FOR ELECTORAL SYSTEMS |
| Product/Service | SHURA ELECTIONS DRIVE |
| Entrant | FP7/EGY Giza, EGYPT |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | THE HOUSE PRODUCTIONS Cairo, EGYPT |
Brief Explanation
As part of “Your Vote Will Make a Difference” campaign which aimed at raising awareness for the Shura Council elections, and also building up on the “Egypt is your Home” theme in the first phase of our educational/awareness campaign. This commercial is targeting minorities and is built on the insight that women are always very attentive to the smallest detail when it comes to their homes. We bring different examples of women who are as devoted and as keen on their country because it is their bigger home, and they care about it just as they do about their smaller home.
Credits
| Daniel Georr |
Chief Creative Officer |
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Mohamed El Zayat/Ahmed Hafez Youness/Associate Creative Directors: George Azmy/Mahmoud Hamdy |
Creative Director |
| Mostafa El Reedi/Sandra Riad/Yomna El Esseily/Aly Nassar |
Copywriter |
| Mina Mounir |
Art Director |
| Heba Radwan |
Agency Producer |
| Rania Afifi |
Account Supervisor |
| Noha Radwan |
Producer |
| Mohamed El Zayat |
Director |
| Mohsen Abdel Wahab |
Editor |
| Hosny Aly-Frequency |
Sound Design/Arrangement |
| Azman |
Post Production |
| Mahmoud Enayet |
Animation |
| Classic Music Not Composed |
Music |
| Hesham Abdel Wahab |
Planner |
| Ashraf Gaber |
Director Of Photography |
| Azman |
EditingCompany |