| Brand | COCA-COLA |
| Product/Service | COCA-COLA RED |
| Entrant | FP7/EGY Giza, EGYPT |
| Category | Drinks |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | BROADCAST Cairo, EGYPT |
Brief Explanation
In response to its competitor’s new pocket-size can, Coca-Cola reintroduced the generous-sized 400ml bottle for the same price. Our ad highlights the thirst-quenching advantage of Coca-Cola’s 400ml bottle through a drinking showdown that utilizes familiar video-game visuals commonly found in arcade fighting games.
Credits
| Daniel Georr |
Chief Creative Officer |
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Ahmed Hafez Younis/Associate Creative Director: Mahmoud Hamdy/George Azmy |
Creative Director |
| Ahmed Coutry |
Art Director |
| Heba Radwan |
Agency Producer |
| Mohamed Hany (Senior Account Manager)/Sara Sherif (Account Manager) |
Account Supervisor |
| Saady Coutry |
Producer |
| Ahmed Nader Galal |
Director |
| Mohsen Abdel Wahab - Azman Post Production |
Editor |
| Hosny Ali |
Sound Design/Arrangement |
| Azman Post Productions |
Post Production |
| Zanad |
Animation |
| Ashraf Gaber |
Cameraman |
| Ali Fathala |
Music |
| Ahmed Fayez (Business Unit Head) |
Account Manager |
| Napolone Leo Carbota |
Director Of Photography |
| Azman Post Productions |
EditingCompany |