2012 Winners & Shortlists

TOWER

Short List
BrandEDITA FOOD INDUSTRIES - MOLTO
Product/ServiceCHEESE CROISSANT
EntrantFP7/EGY Giza, EGYPT
CategoryFoods
Entrant Company:FP7/EGY Giza, EGYPT
Advertising Agency:FP7/EGY Giza, EGYPT
Production Company:AND CUT Cairo, EGYPT

Brief Explanation

Being mostly known for its sweet croissant range, Molto is now introducing its new cheese croissant flavor… That’s really BIG news! Even bigger news than Mosaad, the first Egyptian camel to be launched into outer space. It’s even bigger news than the Egyptian ninja sightings or the vanishing of the Cairo tower by a sinister Maharaja.

Credits

Name Role
Daniel Georr Chief Creative Officer
Abdelsalam Abdelsalam Executive Creative Director
Hisham Kharma Creative Director
Omar Ahwani Copywriter
Fady Youssef Art Director
Heba Radwan Agency Producer
Sherif Farid Producer
Shady Younis Director
Frequency Sound Design/Arrangement
Aroma Post Production
Aroma Animation
Hisham Kharma Music
Sondos Effat (Account Director)/Farah Mansour (Account Manager)/Cheyenne Ramadan (Account Executiv Account Manager
Reem Sharara (Planning Director)/Nataly Kotchounyan (Senior Planning Executiv Planner
Aroma Editing Company
Montasser Khalil Associate Creative Director