| Brand | McDONALD'S EGYPT |
| Product/Service | FAST FOOD |
| Entrant | FP7/EGY Giza, EGYPT |
| Category | Foods |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | THE HOUSE PRODUCTIONS Cairo, EGYPT |
Brief Explanation
McDonalds wanted to increase its guest-counts from 1to4 pm by making discount offer on their hero combos at these times.We decided to create an occasion for it that didn't exist before in the Egyptian culture,which is the lunch break.We established the importance of the lunch break by reminding the consumers of their good old school days and the excitement they felt every time they heard the school bell ring,announcing the break.Bringing back the nostalgia of the school break periods,the ad drew hilarious comparisons between corporate and school cultures(boring classes vs.long working hours,bossy teachers vs.irritating bosses,etc.)in order to remind Egyptians why they really need a lunch break.
Credits
| Daniel Georr |
Chief Creative Officer |
| Abdelsalam Abdelsalam |
Executive Creative Director |
| Ahmed Hafez Younis/Associate Creative Director: George Azmy |
Creative Director |
| Ali Nasser |
Copywriter |
| Ahmed Coutry |
Art Director |
| Heba Radwan |
Agency Producer |
| Noha Radwan |
Producer |
| Ahmed Nader Galal |
Director |
| Mohsen Abdel Wahab |
Editor |
| Hosny Ali |
Sound Design/Arrangement |
| Azman Post Production |
Post Production |
| Aly Fatallah |
Music |
| Sondos Effat (Account Director)/Farah Mansour (Account Manager)/James Bannochie (Account Executive |
Account Manager |
| Hesham Abdel Wahab (Planning Director)/Mostafa El Dabbagh (Senior Planning Executive) |
Planner |
| Napoleone Carbotta |
Director Of Photography |
| Azman Post Production |
EditingCompany |