2012 Winners & Shortlists

COPS - MEDLEY

BrandAUJAN INDUSTRIES
Product/ServiceBARBICAN NON ALCOHOLIC BEER
EntrantFACE TO FACE Dubai, UNITED ARAB EMIRATES
CategoryDrinks
Entrant Company:FACE TO FACE Dubai, UNITED ARAB EMIRATES
Advertising Agency:FACE TO FACE Dubai, UNITED ARAB EMIRATES
Production Company:PHOENIX FILMS dxb Dubai, UNITED ARAB EMIRATES

Brief Explanation

The advertising idea is “Barbican. This is me…” which manifests itself in communication terms as the brand offers its consumers a platform of self expression. Take any situation and see it from the perspective of the consumers. In the case of this opportunity (movie sponsorship on 3 key Pan Arab top movie channels) we created 42 consumer generated looking spots, which consist of Barbican consumers, real everyday guys, re-creating clichéd remakes of their favorite movie scenes or genres. Multiple copies (42) means the sponsorship avoided the common problem of over repetitive movie or sponsorship idents. The sponsorship was supported by a competition that drove consumers to the Barbican facebook page. It involved uploading famous movies poster that featured you, then asking your friends to vote for your entry for a chance to win a Go Pro Camera each week.

Credits

Name Role
Ralph Roden Chief Creative Officer
Ralph Roden/Mike Sands Copywriter
Ralph Roden Art Director
Guy Sinclair Agency Producer
Raymond Mattar Advertiser's Supervisor
Chadi Younes Director
Fadi Bshara Account Manager
Mark Sell Planner