BREAKING CONVENTION FOR YOUR AMBITION
| Brand | ADCB |
| Product/Service | ABU DHABI COMMERCIAL BANK |
| Entrant | OMNIA Dubai, UNITED ARAB EMIRATES |
| Category | Banking, Investment & Insurance |
| Entrant Company: | OMNIA Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | OMNIA Dubai, UNITED ARAB EMIRATES |
| Production Company: | SPINN MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Brief Explanation
A key part of ADCB's brand is 'ambition'. This is reflected by their move to introduce 'Free Banking'. Our approach was simple, cut through all the clutter and get straight to the point. ADCB is breaking banking convention and introducing free banking.
As part of an integrated campaign CGI & 3D CGI animations were shown to cinema goers across Dubai and AUH. The animations literally exploded onto the screen.
The bespoke CGI animation shows the words ‘free banking’ breaking through a wall. This symbolises the confines of banking and how 'free banking' has gone beyond that point.
Credits
| Graham Taylor |
Creative Director |
| Phil Woodford |
Copywriter |
| Andy Richards |
Art Director |
| Huang Kaini (Producer/Writer) |
Producer |
| Daphne Lim (Creative Lead) |
Animation |
| Gareth Williams |
Account Manager |
| Faris Sibai (Magna) |
Planner |