2012 Winners & Shortlists

BUSY DAY

BrandCARLSBERG BREWERIES
Product/ServiceBEVERAGES
EntrantJWT Jeddah, SAUDI ARABIA
CategoryDrinks
Entrant Company:JWT Jeddah, SAUDI ARABIA
Advertising Agency:JWT Jeddah, SAUDI ARABIA
Production Company:CITY FILMS Beirut, LEBANON

Brief Explanation

This Moussy TVC is about the reality of life. A story of an ordinary person going through a series of mishaps in his day where everything seems to be going wrong and all he can do is look forward to being with his friends to share a relaxing Moussy moment with them. At this Moussy moment, all stress from the bad things that happened simply flash by and fade away. Drinking a Moussy ( NAB ) puts everyone in a more relaxed, uplifted state of mind helping them forget and brush off the daily hassles of life, and putting their minds back on a refreshed track. Moussy…Purify Your Mind.

Credits

Name Role
Chafic Haddad Creative Director
Roa Abukwaik Copywriter
Joey Armentia Art Director
Edgard Jinbachian Agency Producer
Karim Elkari Account Supervisor
Nadine Checrallah Producer
Marc Hadifé Director
Elias Chahine Editor
Pedro Del ray Director Of Photography