2012 Winners & Shortlists

STUPID ACT

BrandFULLSTOP
Product/ServiceANTI SMOKING CAMPAIGN
EntrantFULLSTOP Jeddah, SAUDI ARABIA
CategoryPublic Health & Safety, Public Awareness, Fundraising and Appeals
Entrant Company:FULLSTOP Jeddah, SAUDI ARABIA
Advertising Agency:FULLSTOP Jeddah, SAUDI ARABIA
Production Company:MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA

Brief Explanation

The ad starts with two friends one of them trying to convince the other to put a piece of steel in the electricity port. When he tries, he gets shocked, then the message says: There are things that are stupid to try...Such as the smoking.

Credits

Name Role
Kaswara Al Khatib Chief Creative Officer
Kamel Alzaheri Creative Director
Mohamed Alsayyad Copywriter
Kaswara Al – Khatib Director
Samer Bahsas Account Manager