2012 Winners & Shortlists

LEAVE THE ORDINARY BEHIND

BrandTHE JUMEIRAH GROUP
Product/ServiceBURJ AL ARAB HOTEL
EntrantALCHEMY Dubai, UNITED ARAB EMIRATES
CategoryInternet Film
Entrant Company:ALCHEMY Dubai, UNITED ARAB EMIRATES
Advertising Agency:ALCHEMY Dubai, UNITED ARAB EMIRATES
2nd Advertising Agency:LIGHTHOUSE Dubai, UNITED ARAB EMIRATES
Production Company:ALCHEMY Dubai, UNITED ARAB EMIRATES

Brief Explanation

Matching a hotel brand strategy with a commercial which works on human emotion and takes your breath away. The commercial showcases an awe inspiring dive by a professional diver off the Burj Al Arab, while revealing the amazing interior and exterior architecture.

Credits

Name Role
Iain Cooper Creative Director
Iain Cooper Copywriter
Heather Maytham Producer
David Ward Director
Acen Razvi/Pete Mcglasham Editor
Jbm Music Studios Sound Design/Arrangement
Flame With Chimney Pot Post Production
Crispin Dominic - Action Filmz Lighting
Julien Monie Music
Mik Allen Cinematographer
Mik Allen/Nick Davidson Director Of Photography
Alchemy Digital EditingCompany
Production Manager - Simone Mazloumian/Post Production Supervisor - Brian Shepherd Other Credits