| Brand | ASIACELL FOR TELECOMMUNICATION |
| Product/Service | BUSINESS LINE |
| Entrant | LEO BURNETT JORDAN Amman, JORDAN |
| Category | Commercial Public Services |
| Entrant Company: | LEO BURNETT JORDAN Amman, JORDAN |
| Advertising Agency: | LEO BURNETT JORDAN Amman, JORDAN |
| Production Company: | THE TALKIES Beirut, LEBANON |
Brief Explanation
Based on an insight, it is common in our region and in our contemporary Arab culture that the question “How is work” is used to start up conversations. The answers tend to negative and complain about stressful jobs.
We decided to hammer viewers with the question and starred our hero who doesn’t get anything going right for him.
This helped us highlight that stress at work can get to you and the constant reminders of this stress. We took something negative to show businesses and people that you can rid yourself of the stress at work with Asiacell’s business tool.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Sary Najjar |
Creative Director |
| Ibrahim El Far |
Copywriter |
| Omar Al Zo'bi |
Art Director |
| Arwa Jassem |
Account Supervisor |
| Saleem Shishan |
Advertiser's Supervisor |
| Michel Harb |
Producer |
| Ali Ali |
Director |
| Mohamed Kebbeh |
Sound Design/Arrangement |
| The Gate |
Post Production |
| Harry Hedechian |
Music |
| Samir Mattar |
Account Manager |
| Pierre Mouarkech |
Cinematographer |
| Pierre Mouarkech |
Director Of Photography |
| The Gate |
EditingCompany |