| Brand | TOSHIBA |
| Product/Service | HOME ELECTRONICS |
| Entrant | OCTOPUS Dubai, UNITED ARAB EMIRATES |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | OCTOPUS Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | OCTOPUS Dubai, UNITED ARAB EMIRATES |
| Production Company: | PORTFOLIO FILMS MIDDLE EAST, UNITED ARAB EMIRATES |
| 2nd Production Company: | PORTFOLIO FILMS AMERICA Hollywood, USA |
Brief Explanation
Featuring the blue robot, Toshiba’s mascot for the region, the advert unites all of Toshiba’s key divisions in one converged idea. The voice over communicates facts about Toshiba’s global reach into our everyday lives, facts that people will be surprised to discover. It communicates how Toshiba is part of the fabric of our society and inspires trust and confidence in all of Toshiba’s products.
Credits
| Stu Higton |
Chief Creative Officer |
| Stu Higton |
Executive Creative Director |
| Stu Higton |
Creative Director |
| Stuart Cameron |
Copywriter |
| Stu Higton/Khurram Mumtaz/Ariel Lumban |
Art Director |
| Jon Fraser |
Account Supervisor |
| Richard Bosman |
Advertiser's Supervisor |
| Jellyn Gueco |
Producer |
| Stuart Cameron/Stu Higton |
Director |
| Real Image |
Editor |
| Juniper Post Los Angeles/Usa |
Sound Design/Arrangement |
| Cameron-Pace Los Angeles/Usa |
Post Production |
| Real Image |
Animation |
| Cameron-Pace Crew |
Cameraman |
| Ed White |
Music |
| Jon Fraser |
Account Manager |
| Jon Fraser |
Planner |
| Kev Robertson |
Cinematographer |
| Kev Robertson |
Director Of Photography |
| Real Image |
EditingCompany |