| Brand | ARAB BANK |
| Product/Service | BANK |
| Entrant | MEMAC OGILVY ADVIZE Amman, JORDAN |
| Category | Banking, Investment & Insurance |
| Entrant Company: | MEMAC OGILVY ADVIZE Amman, JORDAN |
| Advertising Agency: | MEMAC OGILVY ADVIZE Amman, JORDAN |
| Production Company: | CITY FILMS Beirut, LEBANON |
Brief Explanation
The Arab Bank has been around for over 80 years, its resiliance & percistance have allowed it to weather the various crises' in the region and worldwide. The momentum of the arab spring across the region coincided with this campaign, which inspired the agency to look back at the foundations of the bank and what has made it great throughout the years. We found one main thing in common, the Arab values; without them and the Arab people who inspire them every day, The "Arab" Bank would just be another bank similar to any other.
Credits
| Moe Minkara |
Executive Creative Director |
| Shireen Nababteh |
Creative Director |
| Shireen Nababteh |
Copywriter |
| Amr Hourani |
Art Director |
| Sam Eid |
Agency Producer |
| Habib Rihana |
Account Supervisor |
| Sam Eid |
Producer |
| Sama Tobaileh |
Account Manager |