2012 Winners & Shortlists

HITCHHIKER

BrandTOYOTA ALGÉRIE
Product/ServiceTOYOTA YARIS
EntrantDRIVE DENTSU Beirut, LEBANON
CategoryCars & Automotive Services
Entrant Company:DRIVE DENTSU Beirut, LEBANON
Advertising Agency:DRIVE DENTSU Beirut, LEBANON
Production Company:BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES

Brief Explanation

With the wide offering of vehicles on the market, the Toyota Yaris brand loyalty and consideration remains so high, consumers will go through hardships, and resist temptations, easy solutions, just to wait for their preferred, reliable, and trustworthy, Toyota Yaris. The TVC dramatizes this fact in light-hearted manner.

Credits

Name Role
Christian Djermakian Chief Creative Officer
Aziz Mebtouche Creative Director
Habib Benramdane Account Supervisor
Yeio Maestri Producer
Laurence Jacomelli Director