2012 Winners & Shortlists

Brief Explanation

Spidermonkey aimed to shift Citifurniture to online mediums by launching a new contest "The Ugliest Couch Contest", a daring campaign which allowed this traditional furniture store to hit the web with a whole new image. Participants across Lebanon had to search for ugly couches and share them on the Citifurniture facebook fan page so people could vote for them. The ones with most votes won the chance to have Citifurniture replace their ugly couch with a beautiful one, in addition to many other valuable prizes. The campaign gathered over 18,000 likes in just a few weeks as well as a positve feedback. To publicize the event further, the campaign was accompanied by a microsite and a viral video starring the charismatic and lovable host of the contest, 'Sousou' both of which emphasized the impact of the campaign even more.