2012 Winners & Shortlists

Brief Explanation

In a theme inspired by little ones’ curiosity, Yellow Pages and Spidermonkey launched “Ask the naïve questions”… a campaign with a sentimental twist. It’s a new approach to selling, that appeals to the emotions and intuitiveness of the audience, with its new slogan:’ keep a curious mind’. Yellow Pages isn’t just a directory looking to sell, it’s a movement aiming to awaken the inquisitive child in you, while offering focused and resourceful answers. This became a multi-media integrated campaign, as well as spreading awareness about the unique philosophy of Yellow Pages directory!