2012 Winners & Shortlists

Brief Explanation

In Kuwait or most Arabic cultures, when someone wants to express a thought-provoking proverb or philosophical saying, they usually begin with the word “Alagotilgayel”. The elderly often use it on youngsters to help them understand life’s important lessons. Abu or Bou Al3oraif is one such colorful and charismatic wise guy who believes can solve any dilemma for the people around him. He is kind of a guardian angel philosopher or agony uncle nobody asked for. Thanks to his twisted logic and mock smoothness, Abu is able to effortlessly invent comparisons out of anything and everything around him and just as effortlessly link them to the various telecom products and services in these series of commercials, while always leaving people confused and speechless.