FOLLOW THE GPS IN YOUR HEART
Brand | WATANIYA TELECOM |
Product/Service | ROAMING PLANS |
Entrant | IMPACT & ECHO BBDO Safat , KUWAIT |
Category | Commercial Public Services |
Entrant Company: | IMPACT & ECHO BBDO Safat, KUWAIT |
Advertising Agency: | IMPACT & ECHO BBDO Safat, KUWAIT |
Production Company: | DX PRODUCTIONS Kuwait City, KUWAIT |
2nd Production Company: | VIP FILMS Beirut, LEBANON |
Brief Explanation
In Kuwait or most Arabic cultures, when someone wants to express a thought-provoking proverb or philosophical saying, they usually begin with the word “Alagotilgayel”. The elderly often use it on youngsters to help them understand life’s important lessons.
Abu or Bou Al3oraif is one such colorful and charismatic wise guy who believes can solve any dilemma for the people around him. He is kind of a guardian angel philosopher or agony uncle nobody asked for. Thanks to his twisted logic and mock smoothness, Abu is able to effortlessly invent comparisons out of anything and everything around him and just as effortlessly link them to the various telecom products and services in these series of commercials, while always leaving people confused and speechless.
Credits
Cesar Jachan |
Executive Creative Director |
Lokesh Achaiah/Jamie Kennaway |
Creative Director |
Lokesh Achaiah/Jamie Kennaway |
Copywriter |
Jamie Kennaway/Lokesh Achaiah |
Art Director |
Abdelkader Aziz |
Agency Producer |
Fouad Bou Mansour |
Account Supervisor |
Abdelkader Aziz/Martha Nassar |
Producer |
Ali Ali |
Director |
Leticia Phillips |
Editor |
Philippe Khayat |
Sound Design/Arrangement |
Alleycat |
Post Production |
Philippe Khayat |
Music |
Hadi Abdel Majeed, Hussein Ali Hammoud |
Account Manager |
Hadi Abdel Majeed |
Planner |
Yves Sehnaoui |
Cinematographer |
Yves Sehnaoui |
Director Of Photography |
Alleycat |
EditingCompany |
Sara Abdelaziz, Laila Al Gharabally, Muhammad Al Awadhi, Renjith Panicker |
Other Credits |