2012 Winners & Shortlists

Brief Explanation

It's banking like you've never seen before! This is the message the latest BLC bank ad displays with its musical themed singing and dancing show across the offices of the main BLC branch, instigated by the well known lebanese actressNadine Rassi. She expresses her happiness with BLC's services with her short and catchy phrase, "I love BLC," followed by a coordinated song and dance with the employees of BLC bank. This ad has shaken the foundations of traditional bank advertising in Lebanon, by taking the concept of banking to a whole new level making the bank a lively,colorful, dynamic, young and friendly place to be. This ad's message is a perfect fit with BLC bank's philosophy, mission and work methods. It's no wonder she loves BLC.