| Brand | MUBADALA DEVELOPMENT COMPANY |
| Product/Service | GLOBAL INVESTMENTS |
| Entrant | ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Banking, Investment & Insurance |
| Entrant Company: | ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES |
| Advertising Agency: | ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES |
| Production Company: | BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
This piece, like all films that make up the Mubadala campaign, starts with a human emotion, working backwards through a personal narrative before arriving back in Abu Dhabi to reveal Mubadala’s investment as the source of the emotion via its export.
Here we see the far reaching impact of EMAL, a Mubadala company, which is one of the world's largest producers of aluminium.
This commercial was filmed in Seoul, South Korea, and describes the number of uses aluminium manufactured in the UAE at EMAL, is benefiting the South Korean economy.
Credits
| Mark Rollinson |
Chief Creative Officer |
| Simon Impey |
Executive Creative Director |
| Simon Impey |
Copywriter |
| Simon Impey |
Art Director |
| Joseph Pritchard |
Agency Producer |
| Alex Brown |
Account Supervisor |
| Moadh Bukhash |
Advertiser's Supervisor |
| Daniel Kilalea |
Producer |
| Hadi |
Director |
| Suresh Nair |
Editor |
| Boomtown |
Post Production |
| Matt Faddy - Bkp Music |
Music |
| Joseph Pritchard |
Account Manager |
| Joseph Pritchard |
Planner |
| Stoeps Langensteiner |
Cinematographer |
| Stoeps Langensteiner |
Director Of Photography |
| Boomtown |
EditingCompany |
| Executive Producer: Shane Martin Production Manager: Peter Simons |
Other Credits |