| Brand | GM MIDDLE EAST |
| Product/Service | CADILLAC CTS-V SERIES |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Cars & Automotive Services |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | FILMWORKS Dubai, UNITED ARAB EMIRATES |
| 2nd Production Company: | THE CHIMNEY POT Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We created a 3D execution of the reveal TVC to give cinema-goers the feeling of being inside the tornado. But to take their experience to another level, we had powerful fans installed on both sides of the cinema walls that were only activated as the 3D TVC played.
By the time the tornado strikes, these fans would be at full power giving a strong wind effect across the cinema hall and creating the all-new 4D experience.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb/Peter Bidenko |
Executive Creative Director |
| Nabil Rashid |
Creative Director |
| Sunny Deo |
Copywriter |
| Rafael Augusto |
Art Director |
| Anju Purushot |
Agency Producer |
| Rhea Harmoush |
Account Supervisor |
| Roy Khattar |
Advertiser's Supervisor |
| Yara Khalt De Ferrari |
Producer |
| Mo Ghorbankarimi |
Director |
| Tony Pal Antal |
Editor |
| Matt Faddy |
Sound Design/Arrangement |
| Mo Ghorbankarimi/Tomas Pancos |
Animation |
| Nasser Mohamad |
Lighting |
| Matt Faddy |
Music |
| Ralph Raad |
Account Manager |
| Karl Salibi |
Planner |
| Mo Ghorbankarimi |
Cinematographer |
| The Chimney Pot |
EditingCompany |
| Christopher Sparks/Ramez Zeineddine/Moustafa Mohammed |
Other Credits |