2012 Winners & Shortlists
HAMMER
Bronze Campaign
Campaign
1 of 2
2 of 2
| Brand | EDITA CONFECTIONERY INDUSTRIES |
| Product/Service | MIMIX CANDY |
| Entrant | FP7/EGY Giza, EGYPT |
| 2 of 2 Campaign | |
| Category | Foods |
| Entrant Company: | FP7/EGY Giza, EGYPT |
| Advertising Agency: | FP7/EGY Giza, EGYPT |
| Production Company: | PRODUCERS Giza, EGYPT |
Brief Explanation
The idea behind the campaign was that Mimix is the candy of visualization/hallucination. The strategy behind it came from focus groups conducted which showed moments people had with candy, one of the most common moments was that teenagers consumed candy as if it was drugs and pretended to get high. Mimix is the candy that gives you the sugar rush you need to get your imagination to go wild. The TV copies showed normal situations that happen in our everyday lives but are seen differently by those consuming Mimix.Credits
| Name | Role |
|---|---|
| Daniel Georr | Chief Creative Officer |
| Abdelsalam Abdelsalam | Executive Creative Director |
| Hisham Kharma/Montasser Khalil | Creative Director |
| Omar Ahwani | Copywriter |
| Fady Youssef | Art Director |
| Heba Radwan | Agency Producer |
| Farah Mansour (Account Manager)/Cheyenne Ramadan (Account Executive)iv | Account Supervisor |
| Hani Ossama | Producer |
| Ahmed Nader Galal | Director |
| Mohsen Abdel Wahab | Editor |
| Hosny Ali/Frequency | Sound Design/Arrangement |
| Seed - London | Post Production |
| Seed - London | Animation |
| Hisham Kharma/Montasser Khalil | Music |
| Sondos Effat (Account Director)/ | Account Manager |
| "reem Sharara (Planning Director)/Nataly Kotchounyan (Senior Planning Executive)" | Planner |
| Azman | EditingCompany |
| Montasser Khalil | Associate Creative Director |