| Brand | SONY |
| Product/Service | SONY HIFI |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Production Company: | THE ASYLUM Cape Town, SOUTH AFRICA |
Brief Explanation
Some parties bring the house down, some shake up the neighbourhood. Let's see what happens in this party when Sony hi-fi, the loudest hi-fi around, pumps up the music.
Credits
| Fadi Yaish |
Executive Creative Director |
| Akhilesh Dwarkadas |
Copywriter |
| Fadi Yaish |
Art Director |
| Dolly Saidy/Souraya El-Far (Mint Mena) |
Agency Producer |
| Vicky Kriplani |
Account Supervisor |
| Neha Sood/Sean Buekes (Executive Producer)/Rafiq Samsodien (Producer) |
Producer |
| Joeri Holsheimer |
Director |
| Bkp Music/Dubai |
Sound Design/Arrangement |
| Black Ginger/South Africa |
Post Production |
| Michael Cleary |
Director Of Photography |