| Brand | NESCAFE |
| Product/Service | COFFEE |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Drinks |
| Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Production Company: | VIP FILMS Beirut, LEBANON |
Brief Explanation
To communicate that Nescafe 3 in 1 is the ideal balance of coffee, crème and sugar and makes a perfect cup of coffee every time, our insight was ‘Anything extra spoils the moment’. We created a film campaign - ‘Spoonman’. In the film, three friends were in the middle of a game show and were about to cross the final stage. Suddenly a giant spoon appears from nowhere and on it is Spoonman dressed as a transformer. He comes in the way of the game only trying to be part of the action, but he inadvertently makes the three friends lose. Thereby demonstrating that anything extra spoils the moment. And the perfect cup of coffee.
Credits
| Fadi Yaish |
Executive Creative Director |
| Aunindo Anoop Sen |
Copywriter |
| Gautam Wadher |
Art Director |
| Dolly Saidy/Souraya El-Far/Maya Badran (Mint Mena) |
Agency Producer |
| Nima Askari (Account Director) |
Account Supervisor |
| Rafic Tamba/Paula Tamba/Martha Nassar |
Producer |
| Dave Klaiber |
Director |
| Joe Jarjoura |
Sound Design/Arrangement |
| Nazek Fawaz |
Account Manager |
| Emmanuel Soyer |
Director Of Photography |