| Brand | LBCI |
| Product/Service | 'CHEYEH HALAK' - CSR INITIATIVE |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| 2 of 3 Campaign |
| Category | Internet Film |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
| Production Company: | WONDERFUL PRODUCTIONS Beirut, LEBANON |
Brief Explanation
CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a CSR campaign aimed at creating awareness and influencing behaviors for social change. The 360o campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report irresponsible behaviors for a better Lebanon. Starting with the traffic theme, this TVC highlights the dangerous behaviors of many motorcyclists showing off while driving recklessly. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.
Credits
| Walid Kanaan |
Executive Creative Director |
| Omar Frangieh |
Agency Producer |
| Omar Sadek |
Account Supervisor |
| Paul Sabbagh |
Producer |
| Amin Dora |
Director |
| Alexandre Khoury |
Sound Design/Arrangement |
| Nayla Kheireddine |
Account Manager |