2012 Winners & Shortlists
TAXI
Gold Campaign
Campaign
1 of 4
2 of 4
3 of 4
4 of 4
| Brand | LBCI |
| Product/Service | 'CHEYEF HALAK' - CSR INITIATIVE |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| 3 of 4 Campaign | |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
| Production Company: | THE FANTASTIC FILM FACTORY Beirut, LEBANON |
Brief Explanation
CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a CSR campaign aimed at creating awareness and influencing behaviors for social change. The 360 campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report irresponsible behaviors for a better Lebanon. Starting with the traffic theme, this TVC highlights the dangerous driving behavior of your typical taxi driver who completely disregards the rules. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.Credits
| Name | Role |
|---|---|
| Walid Kanaan | Executive Creative Director |
| Miriam Jbeili/Chris Jabre/Marie-Noelle De Chadarevian | Copywriter |
| Omar Frangieh | Agency Producer |
| Omar Sadek | Account Supervisor |
| Myriam Abi Wardeh | Producer |
| Mazen Fayad | Director |
| Alexandre Khoury | Sound Design/Arrangement |
| The Fantastic Film Factory | Post Production |
| Nayla Khereddine | Account Executive |