Public Health & Safety, Public Awareness, Fundraising and Appeals
Entrant Company:
IMPACT BBDO Beirut, LEBANON
Advertising Agency:
IMPACT BBDO Beirut, LEBANON
Production Company:
WONDERFUL PRODUCTIONS Beirut, LEBANON
Brief Explanation
CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a CSR campaign aimed at creating awareness and influencing behaviors for social change. The 360 campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report irresponsible behaviors for a better Lebanon, one topic at a time. Starting with the traffic theme, this TVC highlights the dangerous driving behaviors of many motorcyclists taking pride in reckless driving. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.
Credits
Name
Role
Walid Kanaan
Executive Creative Director
Miriam Jbeili/Chris Jabre/Marie-Noelle De Chadarevian