2012 Winners & Shortlists
MOTORCYCLE
Gold Campaign
Campaign
1 of 4
2 of 4
3 of 4
4 of 4
| Brand | LBCI |
| Product/Service | 'CHEYEF HALAK' - CSR INITIAITVE |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| 2 of 4 Campaign | |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
| Production Company: | WONDERFUL PRODUCTIONS Beirut, LEBANON |
Brief Explanation
CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a CSR campaign aimed at creating awareness and influencing behaviors for social change. The 360 campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report irresponsible behaviors for a better Lebanon, one topic at a time. Starting with the traffic theme, this TVC highlights the dangerous driving behaviors of many motorcyclists taking pride in reckless driving. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.Credits
| Name | Role |
|---|---|
| Walid Kanaan | Executive Creative Director |
| Miriam Jbeili/Chris Jabre/Marie-Noelle De Chadarevian | Copywriter |
| Omar Frangieh | Agency Producer |
| Omar Sadek | Account Supervisor |
| Paul Sabbagh | Producer |
| Amin Dora | Director |
| Alexandre Khoury | Sound Design/Arrangement |
| Nayla Khereddine | Account Executive |