2012 Winners & Shortlists

Brief Explanation

For its 90 years, Fransabank wanted a film that would tell a story; but not any ordinary story. As the first established Lebanese bank, they wanted to communicate the fact that throughout nine decades they had witnessed every event that marked their country and shaped them to what they have become today. To take us down memory lane, we have chosen a little girl that represents the youth of a bank that 90 years later, remains close to the Lebanese. In the film, she is not only witnessing major historical events; she interacts with celebrities and political figures to demonstrate that Fransabank never ceased to be active and involved. She picks a flower from each major event and creates a bouquet that she finally brings at Fransabank. With this simple gesture, the little girl is telling the viewers that Fransabank stood by their side from the beginning and will stay with them for the years to come, symbolizing the bank's credo 'Tomorrow Starts Now'.