Brand | FDC |
Product/Service | VAPE INSECT REPELLENT |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
Entrant Company: | IMPACT BBDO Beirut, LEBANON |
Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
Production Company: | SIGNATURE PRODUCTIONS Beirut, LEBANON |
Brief Explanation
VAPE KO2 is an insect repellant that wipes out cockroaches without bad odor. The TVC takes place in a small village where all the neighbors are gathered for a special occasion (a common characteristic of the Lebanese culture): the competition for “Longest Breath”. The winner is a young man who has developed his competency through holding his breath to avoid the horrific odor of pesticides as a kid, with VAPE KO2 presented as the solution to break the habit of avoiding bad pesticide odors.
Credits
Walid Kanaan |
Executive Creative Director |
Narimane Hamadeh |
Copywriter |
Georges Kyrillos |
Art Director |
Omar Frangieh |
Agency Producer |
Roula Safi |
Account Supervisor |
Caroline Checrallah |
Producer |
Emile Sleilaty |
Director |
Walid Sarrouh |
Sound Design/Arrangement |
Cutting Edge |
Post Production |
Tony Khazen |
Director of Photography |