| Brand | FDC |
| Product/Service | VAPE INSECT REPELLENT |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
| Production Company: | SIGNATURE PRODUCTIONS Beirut, LEBANON |
Brief Explanation
VAPE KO2 is an insect repellant that wipes out cockroaches without bad odor. The TVC takes place in a small village where all the neighbors are gathered for a special occasion (a common characteristic of the Lebanese culture): the competition for “Longest Breath”. The winner is a young man who has developed his competency through holding his breath to avoid the horrific odor of pesticides as a kid, with VAPE KO2 presented as the solution to break the habit of avoiding bad pesticide odors.
Credits
| Walid Kanaan |
Executive Creative Director |
| Narimane Hamadeh |
Copywriter |
| Georges Kyrillos |
Art Director |
| Omar Frangieh |
Agency Producer |
| Roula Safi |
Account Supervisor |
| Caroline Checrallah |
Producer |
| Emile Sleilaty |
Director |
| Walid Sarrouh |
Sound Design/Arrangement |
| Cutting Edge |
Post Production |
| Tony Khazen |
Director of Photography |