Brand | CORNELLI |
Product/Service | ICE CREAM |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Foods |
Entrant Company: | IMPACT BBDO Beirut, LEBANON |
Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
Production Company: | FILMWORKS Beirut, LEBANON |
Brief Explanation
Based on a purely Lebanese insight, the ad tells the story of Jay-Jay a.k.a. Germanos Germanos, the new Cornelli spokesman. Jav-Jay comes to Lebanon and discovers Cornelli, so he decides to leave the States to settle in Lebanon because a country with no Corneili ice cream in not a country worth living in
Along the way, Jay-Jay introduces us to Abou Zouz the taxi driver, the mayor and Samira his cousine's wife.
Jay-Jay introduces Cornelli to the mayor. He can’t seem to stop eating the ice cream and can't quite handle the paperwork using only the hand that is not holding Cornelli; therefore he gets an assistant for the very first time in his life just to be able to perfectly enjoy the ice cream.
Cornelli makes a difference, which is why each one of them have changed their habits for it and it's about time everybody else did!
Credits
Walid Kanaan |
Executive Creative Director |
Hovsep Guerboyan |
Art Director |
Omar Frangieh |
Agency Producer |
Roula Safi |
Account Supervisor |
Charlie Aoun |
Producer |
Mazen Fayad |
Director |
Serena Chemali |
Sound Design/Arrangement |
Roy Assaf |
Account Manager |