2012 Winners & Shortlists

Brief Explanation

Based on a purely Lebanese insight, the ad tells the story of Jay-Jay a.k.a. Germanos Germanos, the new Cornelli spokesman. Jav-Jay comes to Lebanon and discovers Cornelli, so he decides to leave the States to settle in Lebanon because a country with no Corneili ice cream in not a country worth living in Along the way, Jay-Jay introduces us to Abou Zouz the taxi driver, the mayor and Samira his cousine's wife. In this copy, Jay-Jay introduces Cornelli to Samira, his cousin’s wife, who has four exhausting children. The only way she can deal with her kids and shut them up is by giving them Cornelli ice cream; then she can have some peace. And she liiiiikes it! Cornelli makes a difference, which is why each one of them have changed their habits for it and it's about time everybody else did!