| Brand | CORNELLI |
| Product/Service | ICE CREAM |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Foods |
| Entrant Company: | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency: | IMPACT BBDO Beirut, LEBANON |
| Production Company: | FILMWORKS Beirut, LEBANON |
Brief Explanation
Based on a purely Lebanese insight, the ad tells the story of Jay-Jay a.k.a. Germanos Germanos, the new Cornelli spokesman. Jav-Jay comes to Lebanon and discovers Cornelli, so he decides to leave the States to settle in Lebanon because a country with no Corneili ice cream in not a country worth living in
Along the way, Jay-Jay introduces us to Abou Zouz the taxi driver, the mayor and Samira his cousine's wife.
Cornelli makes a difference, which is why each one of them have changed their habits for it and it's about time everybody else did!
Credits
| Walid Kanaan |
Executive Creative Director |
| Hovsep Guerboyan |
Art Director |
| Omar Frangieh |
Agency Producer |
| Roula Safi |
Account Supervisor |
| Charlie Aoun |
Producer |
| Mazen Fayad |
Director |
| Serena Chemali |
Sound Design/Arrangement |
| Roy Assaf |
Account Manager |