2012 Winners & Shortlists

Brief Explanation

Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children, and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally. As a family restaurant, McDonald's wanted to recognize a good work/ life balance and do something about it. After all, the most important ingredient in all of our lives is to spend more time with our family. Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. It creates a simple movement to remind us all to spend more time with our children. In this particular film, a little girl drags a portable amplifier to an office building and declares that everyone should go home now, because the day has ended and work is over.