Brand | McDONALD'S |
Product/Service | McDONALD'S |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Internet Film |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Production Company: | DEJAVU STUDIOZ Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children, and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally.
As a family restaurant, McDonald's wanted to recognize a good work/ life balance and do something about it. After all, the most important ingredient in all of our lives is to spend more time with our family.
Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. It creates a simple movement to remind us all to spend more time with our children.
In this particular film, a boy takes a cardboard cutout of his dad to his football match because his dad is too busy working on the weekend to come and support him. Although he is apologetic, the boy throughout the game laments the absence of his father.
Credits
Bechara Mouzannar |
Chief Creative Officer |
Peter Bidenko |
Executive Creative Director |
Marwan Chahine |
Creative Director |
Peter Bidenko/Clevin Antoa |
Copywriter |
Tariq Ayass |
Art Director |
Sarah Abdullah |
Agency Producer |
Manasavi Gosalia |
Producer |
Peter Bidenko/Bobby Dylhan |
Director |
Neelay Shah |
Editor |
Deja Vu |
Post Production |
Rasha Al Azem |
Account Manager |
Nic Chidiac |
Planner |
Bobby Dylhan |
Director Of Photography |