| Brand | THE BOX |
| Product/Service | MOVING SERVICES |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Business Equipment & Services |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | MUDDVILLE Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The Box commercial is a special media buy where two related commercials run
simultaneously on two different TV channels.
On one channel, employees pack furniture into a box. On the second, the same
employees unpack the furniture into a new home. On both spots, viewers are prompted
to switch to the other channel to continue the commercial.
Giving viewers the ability to move back & forth between commercials with a simple click, the commercials demonstrate how simple it is to move with The Box. The message at the end of both commercials is: Moving homes is now as simple as switching channels.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko/Malek Ghorayeb |
Executive Creative Director |
| Mohamed Oudaha |
Creative Director |
| Nabil Rashid |
Copywriter |
| Dima Kronfol/Rafael Rizuto |
Art Director |
| Jac Mulder |
Director |
| Fernando Martin Canevaro, Mohammad Aram |
Editor |
| Julian Cassia |
Sound Design/Arrangement |
| Muddville Dubai |
Post Production |
| Harry Jansen Rich |
Cameraman |
| Taf Roy |
Lighting |
| Nicolas Chidiac |
Planner |
| Jac Mulder |
Director of Photography |
| Muddville Dubai |
Editing Company |
| Elsi Ghassoub |
Media coordinator |