| Brand | NGC NETWORK MIDDLE EAST (NATIONAL GEOGRAPHIC ABU DHABI) |
| Product/Service | NATIONAL GEOGRAPHIC CHANNEL ABU DHABI |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Publications & Media |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | NATIONAL GEOGRAPHIC ABU DHABI ABU DHABI, UNITED ARAB EMIRATES |
Brief Explanation
UAE has the highest per capita consumption of bottled water in the world, creating a lot of plastic waste. On Earth Day, National Geographic Channel took this up as a cause and asked people to put plastic to good use.
We created a music video by asking the regions best drummers and percussionists to create music out of plastic drums, pipes and bottles.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Yayati Godbole |
Creative Director |
| Jaison Ben |
Copywriter |
| Sachin Jamane/Kapil Bhimekar |
Art Director |
| Dan Newton |
Agency Producer |
| Nicolas Roux |
Advertiser's Supervisor |
| Bkp |
Sound Design/Arrangement |
| Dubai Drums |
Music |
| Lara Barkouki |
Account Manager |
| Jehad Ghader |
Director |
| Jehad Ghader |
Director |
| Ali shami |
Producer |