| Brand | McDONALD'S |
| Product/Service | McDONALD'S |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
| Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company: | JOY FILMS ME Beirut, LEBANON |
Brief Explanation
People in the region are always questioning food quality in general; whether it's about the freshness of food, origin of ingredients, nutritional content, or if it is halal or not. So we wanted to engage and encourage people to see the quality of McDonald’s on their own.
The idea stems from the fact that curiosity comes naturally to everyone, which is a great insight because it tends to lead people to discover something new or something true. In this case, to see that quality at McDonald’s is no mystery.
Credits
| Bechara Mouzanar |
Chief Creative Officer |
| Peter Bidenko |
Executive Creative Director |
| Marwan Chahine (Arabic Cd Mohammad Halabi) |
Creative Director |
| Maha Khawaja - Clevin Antao - Rania Badawi |
Copywriter |
| Shradha Joshi - Tariq Ayass |
Art Director |
| Sarah Abdullah |
Agency Producer |
| Jad Mouhawej |
Account Supervisor |
| Rasha Alazem |
Advertiser's Supervisor |
| Rita El Hachem - Mark Abi Rached |
Producer |
| Karen Cunningham |
Director |
| Tim Goodwin |
Editor |
| Spitfire |
Post Production |
| Nicolas Chidiac - Ali Marashi |
Planner |
| Laust Mork |
Director Of Photography |
| Premiere Post |
EditingCompany |