| Brand | PAMPERS |
| Product/Service | NAPPY RUN.ORG |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Category | Public Health & Safety, Public Awareness, Fundraising and Appeals |
| Entrant Company: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
| Production Company: | GOLDEN PLANES Cape Town, SOUTH AFRICA |
Brief Explanation
The Nappy Run is an annual event in South Africa sponsored by our client Pampers. The Nappy Run is essentially a 'fun run' to raise funds for disabled children living in dire poverty. Specifically, the key aim of this particular event is to provide disposable nappies for the severely disabled, thereby giving these children a sense of dignity - a starting point from which to build their futures.
The event is both competitive (and attended by top athletes) and fun - participants are encouraged to dress up and where they can to wear a nappy.
Credits
| Robert Burleigh |
Chief Creative Officer |
| Sion Scott-Wilson |
Executive Creative Director |
| Robert Gill |
Creative Director |
| Sion Scott-Wilson |
Copywriter |
| Herman Le Roux |
Director |