2012 Winners & Shortlists

YOU'RE NOT YOU WHEN YOU'RE HUNGRY

BrandMARS
Product/ServiceSNICKERS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryFoods
Entrant Company:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency:IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production Company:FILMWORKS Dubai, UNITED ARAB EMIRATES

Brief Explanation

SNICKERS IS A BAR OF SUBSTANCE THAT SORTS YOU OUT WHEN YOU ARE HUNGRY. THIS CAMPAIGN FOCUES ON THE EFFECTS HUNGER CAN HAVE ON YOU - YOU CAN LITERALLY BECOME SOMEONE ELSE!

Credits

Name Role
Fouad Abdel Malak Executive Creative Director
Fouad Abdel Malak Creative Director
Mohammed Diaa El Din Osman Copywriter
Mohammed Diaa El Din Osman Art Director
Azza Abou Magd Agency Producer
Talal Sheikh Elard/Stephen Ellis-Smith/Leen Fakheriddin Account Supervisor
Tarek Abdalla Advertiser's Supervisor
Oliver Roskill Producer
Omar Hilal Director
Charlotte West Account Manager
Chimney Pot, Editing; Light House, Sound Engineering; Mofeed Abu Gebeen, Executive Producer Other Credits