| Brand | VOLKSWAGEN |
| Product/Service | VOLSWAGEN MALL ROAD SHOW |
| Entrant | MEMAC Dubai, UNITED ARAB EMIRATES |
| Category | Cars & Automotive Services |
| Entrant Company: | MEMAC Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC Dubai, UNITED ARAB EMIRATES |
| Production Company: | MUDDVILLE Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Volkswagen wanted to considerably increase test-drives. So instead of waiting for people to come to them, they decided to go to the people. In various malls around the region test-drive stands were set up and people could test their cars at the mall. Quite an unusual approach, or have you ever tested a product at the mall?
Credits
| Steve Hough |
Executive Creative Director |
| Ramzi Moutran |
Creative Director |
| Sascha Kuntze |
Copywriter |
| James Purdie |
Art Director |
| Diana Jebaly |
Agency Producer |
| Atul Shenoy |
Account Supervisor |
| Jac Mulder |
Director |
| Anja Radzic |
Account Manager |
| Mona El-Mahdi/Nadi Maalouf |
Other Credits |