Campaign
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Brand NATIONAL TRADING & DEVELOPING
Product/Service VITAENE C DRINK
Entrant MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
3 of 3 Campaign
Category Drinks
Entrant Company: MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency: MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production Company: FILM PUDDING Dubai, UNITED ARAB EMIRATES
Brief Explanation
Energy drink advertising in this region is all about manliness, courage and honor. We decided to avoid all of that in order to break the category. After all, Vitaene C is not a typical energy drink, it’s quite healthy. And so it came that we gave birth to a sumo.
Credits
Steve Hough
Executive Creative Director
Ramzi Moutran
Creative Director
Sascha Kuntze
Copywriter
James Purdie/Sascha Kuntze
Art Director
Diana Jebaly
Agency Producer
Atul Shenoy
Account Supervisor
Alan Abikhalil
Producer
Sascha Kuntze
Director
Christian Heyne/Sascha Kuntze
Editor
Christian Heyne
Sound Design/Arrangement
Mudville
Post Production
Golnaz Maktabi
Account Manager
Tony El Khazen
Cinematographer
Fernando Canevaro
Other Credits