2012 Winners & Shortlists
HARD TO OPEN
Gold Campaign
Campaign
1 of 3
2 of 3
3 of 3
| Brand | NATIONAL TRADING & DEVELOPING |
| Product/Service | VITAENE C DRINK |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| 2 of 3 Campaign | |
| Category | Drinks |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Production Company: | FILM PUDDING Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Energy drink advertising in this region is all about manliness, courage and honor. We decided to avoid all of that in order to break the category. After all, Vitaene C is not a typical energy drink, it’s quite healthy. And so it came that we gave birth to a sumo.Credits
| Name | Role |
|---|---|
| Steve Hough | Executive Creative Director |
| Ramzi Moutran | Creative Director |
| Sascha Kuntze | Copywriter |
| James Purdie/Sascha Kuntze | Art Director |
| Diana Jebaly | Agency Producer |
| Atul Shenoy | Account Supervisor |
| Alan Abikhalil | Producer |
| Sascha Kuntze | Director |
| Christian Heyne/Sascha Kuntze | Editor |
| Christian Heyne | Sound Design/Arrangement |
| Mudville | Post Production |
| Golnaz Maktabi | Account Manager |
| Tony El Khazen | Cinematographer |
| Fernando Canevaro/Vahid Hosseini | Other Credits |